"As all the people in the Swarm are volunteers — they are there because they think the Swarm can be a vehicle for change in an area they care about — the only way to lead is by inspiring others through action. The founder of the Swarm has a great deal of initial influence in this manner, but he or she is far from the only one. In a typical Swarm, you will find that people inspire one another across all levels and all geographies, with the only common factor being the overall goals of the Swarm that every particular individual chooses to follow.
Significantly, focus in the Swarm is always on what everybody can do, and never what people cannot or must do."
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